Introduction to Personal Branding (00:00:10)
Melanie introduces the podcast's focus on personal branding for executive women of color.
Guest Introduction (00:02:55)
Keonna Knight shares her excitement to be on the podcast, despite technical difficulties.
Keonna's Transition from Teaching (00:03:22)
Keonna discusses her journey from being a teacher to becoming a CEO and courage coach.
Burnout Experience (00:04:30)
Keonna reflects on her burnout as a teacher and the lack of resources for self-care.
Creating Resources for Wellbeing (00:05:25)
Keonna explains how she created wellness resources after realizing the need for self-care tools.
Shifting to Coaching (00:06:23)
Keonna shares her transition from teaching to coaching, focusing on helping others avoid burnout.
The Importance of Authenticity (00:07:29)
Melanie emphasizes the significance of authenticity in personal branding and avoiding burnout.
Personal Branding and Self-Identity (00:08:10)
Keonna discusses her unique perspective on personal branding, focusing on true self-identity over roles.
Storytelling in Branding (00:10:17)
Melanie and Keonna highlight the importance of storytelling to connect with audiences authentically.
Organizing Your Story (00:12:07)
Keonna shares tips on how to concisely organize and share personal stories to inspire others.
Humanity in Business (00:13:51)
Keonna talks about maintaining humanity in business and the importance of surrendering control.
Daily Check-ins and Self-Care (00:14:17)
Keonna explains her daily practice of self-reflection and checking in with her feelings.
Balancing Life's Demands (00:17:09)
Melanie shares her struggle to balance personal and professional demands in her life.
Balancing Roles (00:17:42)
Melanie discusses the struggle of balancing various responsibilities and the impact on her well-being.
The Importance of Rest (00:18:08)
Keonna shares her experience of burnout and the significance of taking breaks for rejuvenation.
Play Exercise for Awareness (00:19:16)
Keonna introduces a play exercise to help clients recognize their responsibilities and what drains or energizes them.
Identifying Core Values (00:20:44)
The speakers identify core values, emphasizing freedom, authenticity, and empowerment in personal branding.
Aligning Life with Values (00:21:10)
Keonna discusses aligning daily life with core values to foster a sense of freedom and fulfillment.
Setting Boundaries (00:22:09)
Keonna emphasizes the importance of creating systems and boundaries to maintain balance and well-being.
Communicating Capacity (00:25:31)
Keonna advises on how to communicate one’s limits when feeling overwhelmed while honoring commitments.
Grace in Communication (00:28:10)
Keonna discusses the need for grace in communication, especially during personal emergencies, while maintaining accountability.
Common Challenges for Black Women (00:30:24)
Melanie and Keonna explore the unique challenges faced by Black women regarding overwhelm and burnout.
Internalized Oppression (00:31:40)
Keonna highlights the impact of internalized oppression and negative self-talk on Black women’s mental health.
Worthy of Wellness (00:32:27)
Keonna discusses the struggle with self-worth and the perception of deserving wellness and self-care.
Systemic Challenges (00:34:01)
Keonna addresses systemic issues like racism and sexism that contribute to the challenges faced by Black women.
Self-Talk and Its Impact (00:35:09)
Melanie opens up about negative self-talk and its deep psychological effects, seeking strategies for positive change.
Reframing Personal Narratives (00:36:14)
Keonna discusses the importance of rewriting negative self-stories to empower personal identity and healing.
Celebrating New Stories (00:38:13)
Focus on reinforcing positive narratives through daily celebrations and aligning actions with new beliefs.
Setting Boundaries with Love (00:41:30)
Keonna shares strategies for setting boundaries clearly and compassionately, emphasizing human connection.
The Importance of Practice (00:45:08)
Keonna encourages practicing boundary-setting to build confidence and ease over time, highlighting the learning process.
Encouragement for Self-Care (00:46:31)
Keonna reassures listeners that self-care and personal fulfillment are achievable despite overwhelming responsibilities.
Connecting with Keonna (00:49:25)
Keonna invites listeners to connect with her for support and resources through virtual coffee chats.
Closing Thoughts on Empowered Presence (00:51:16)
Melanie emphasizes the podcast's theme of authenticity and self-marketing, encouraging listeners to embrace their true selves.